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Third-party advertising technology (ad tech) trackers from 112 companies were found on 89% of official government websites of EU member states by Cookiebot, a cookie, and online tracking consent solution, after scanning 184,683 pages. As discovered by Cookiebot, 25 out of 28 of the EU official government websites it checked came with ad tech trackers, with the German, Spanish, and Dutch governmental websites being the only three on which commercial trackers were not detected. EU government websites do not use advertising revenue for funding and are the ones that should provide an example to all other organizations and companies with an online presence on how GDPR's regulations should be upheld. Despite this, ad tech trackers have found their way in, infiltrating with the help of third-party plugins used to provide various features "such as video players, social sharing widgets, web analytics, galleries, and comments sections." Another category of websites that should not contain any type of ad tech tracker is public health service websites which process sensitive information about their visitors' health condition, a "special category data that is carefully protected under Article 9 of the GDPR." In spite of this, on 52% of them, Cookiebot was able to detect ad trackers, with 73% of the Irish health service featuring trackers, while the one from Germany was on the other end of the spectrum with 33% of all their pages coming trackers.Get the bigger picture by visiting OUR FORUM.

 

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