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A scheme to stealthily run video ads behind banner images drained users' batteries and data while they used popular Android apps. Aniview denies any involvement and instead says the platform and banner ads and code, which were created by one of its subsidiaries, were exploited by a malicious, unnamed third party. “BuzzFeed brought to our attention that there is an abuse activity, as an immediate action, we stopped this activity and started and continue an internal incident review,” said Aniview CEO Alon Carmel in an emailed statement. “We notified and emphasized our clients that the use of our platform must be according to our policy and the IAB and TAG guidelines.” It’s just one of the many ways ad fraudsters siphon money out of the global digital advertising industry, which will see more than $20 billion stolen this year. This scheme in particular highlights once again how ad tech companies exploit insider access and technical knowledge to participate in ad fraud. “I don’t even think about me being ripped off,” Julien told BuzzFeed News. “All I think about is them damaging the app’s reputation. It can cost money to [a user] and drain his battery. This is the thing that makes me really mad.” (BuzzFeed News agreed to withhold his full name and the name of his app due to concerns about people wrongly thinking it was knowingly part of the scheme.) Details are posted on OUR FORUM.
 

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